Imagine driving an electric vehicle across India without the nagging anxiety of running out of charge in unfamiliar territory. For years, this scenario remained a distant dream, with fragmented charging networks and incompatible payment systems deterring potential EV buyers. Now, Maruti Suzuki has unveiled an audacious solution that could fundamentally reshape India’s electric mobility landscape. The automotive giant’s ‘One India, One EV’ Charging Platform, forged through collaboration agreements with 13 Charge Point Operators, promises to eliminate the charging infrastructure chaos that has plagued EV adoption. With over 2,000 exclusive charging points already operational and an ambitious target of enabling 1,00,000 public chargers by 2030, Maruti Suzuki isn’t merely entering the EV market—it’s attempting to solve the industry’s most vexing problem before its first electric vehicle even hits the roads. This isn’t just infrastructure development; it’s a strategic gambit to address range anxiety before it begins.
The ‘e for me’ Platform: Digital Integration Meets Physical Infrastructure
At the initiative’s core lies the ‘e for me’ EV charging platform, a comprehensive digital ecosystem engineered to address every facet of EV charging requirements. Accessible through a dedicated mobile application and seamlessly mirrored on the e Vitara‘s infotainment system, the platform delivers a standardised experience across both private and partner-operated networks—a critical advancement in India’s historically fragmented charging landscape.
The platform’s functionality extends well beyond simple charger location. Users can locate, book, and pay for charging sessions nationwide through a single interface, eliminating the frustration of juggling multiple apps and payment systems. The integration encompasses both public charging infrastructure and smart home charging solutions, offering remote operation and power management capabilities that allow owners to optimise electricity consumption based on tariff structures and personal schedules.
Payment integration represents another crucial element, with support for UPI and Maruti Suzuki Money, powered by Razorpay, ensuring transaction simplicity. The platform also introduces a “Tap N Charge” card compatible with Maruti Suzuki dealerships and home chargers, providing a physical backup for digital-averse users or situations where smartphone access proves inconvenient.
Ambitious Scale: From 2,000 to 1 Lakh Chargers
Maruti Suzuki‘s existing infrastructure already commands attention, with over 2,000 exclusive EV charging points deployed across its dealer network spanning more than 1,100 cities. When combined with partner Charge Point Operator networks, the ecosystem provides one of India’s most extensive public charging frameworks— a foundation upon which the company plans to build aggressively.
The target of enabling over 1,00,000 public charging points by 2030 represents more than numerical ambition; it signals a fundamental commitment to making long-distance EV travel genuinely viable across India’s diverse geography. Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India, characterised the initiative as a “historic step,” emphasising the company’s long-term dedication to electric mobility aligned with Suzuki’s global EV roadmap. He highlighted the robust EV readiness demonstrated through existing charging infrastructure, extensive collaboration networks, and the goal of enabling over one lakh chargers nationwide.
Partho Banerjee, Senior Executive Officer for Marketing and Sales at Maruti Suzuki India, articulated the practical implications: “Today is the dawn of a new era for electric mobility in India. It gives me immense pleasure to say that Maruti Suzuki is EV ready and will be ‘By Your Side’ with our comprehensive new platform that addresses key concerns around EV charging infrastructure.” He emphasised that leveraging India’s largest dealer network alongside charging partners ensures EV charging points at average distances of 5–10 kilometres at key locations across the top 100 cities, with DC fast chargers positioned at regular intervals along major highways to enable genuine nationwide driving freedom.
Customer Support Infrastructure: Beyond Hardware Installation
Infrastructure hardware represents merely one dimension of Maruti Suzuki‘s comprehensive approach. Recognising that successful EV adoption demands robust after-sales support and customer service, the company has deployed a specially trained workforce numbering 1.5 lakh personnel dedicated to addressing every customer requirement. This represents a substantial investment in human capital, ensuring that technical expertise accompanies physical infrastructure.
Complementing this workforce, Maruti Suzuki has activated over 1,500 EV-ready service workshops distributed across 1,100 cities, creating a support network capable of meeting after-sales requirements regardless of vehicle location. This geographical distribution proves crucial for India’s vast and varied landscape, where EV owners in tier-two and tier-three cities have historically faced service accessibility challenges. Takeuchi emphasised this commitment: “At Maruti Suzuki, we strive to extend a delightful ownership experience to our customers to build lasting trust. Today, we are taking a historic step, as we enter the domain of electric mobility with full readiness to address the EV charging concerns and boost customer confidence.”
Maruti Suzuki‘s ‘One India, One EV’ Charging Platform represents more than infrastructure expansion—it embodies a holistic vision for electric mobility where charging anxiety becomes obsolete. By unifying fragmented networks, deploying comprehensive digital solutions, and backing hardware with extensive human support, the initiative addresses the multifaceted barriers that have historically constrained EV adoption. Whether this ambitious vision translates into market dominance remains to be seen, but Maruti Suzuki has undeniably raised the stakes for every automotive manufacturer eyeing India’s electric future. The platform’s success could well determine whether India’s EV transition accelerates or stalls in the crucial years ahead.