Tata Motors’ EV Dominance Under Siege: Can Innovation Outpace Competition?
The crown is slipping. Tata Motors, once the undisputed monarch of India’s electric vehicle landscape with over 55% market control, now finds itself defending territory against aggressive challengers. In a market growing at breakneck speed—projected to surge from 4.3 million units to 6 million by 2030—the company’s share has contracted to approximately 40%, whilst newcomers […]
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