Author name: Ananta Kar

Ananta is wrapping up her postgraduate studies in Comparative Literature whilst juggling a solid two-year writing career. She cut her teeth as a sports journalist before discovering her true passion: India's exploding gaming scene. These days, she's obsessed with how gaming culture is reshaping the country, and her academic research chops bring unexpected depth to every piece. Whether dissecting esports trends or exploring biologics in India, renewable energy, electric Vehicles & Smart Transportation topics, Ananta writes with the curiosity of a researcher and the energy of someone who genuinely loves what they do.

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India’s Gaming Monetisation War: How the Battle Between Ads and Transactions Is Reshaping Revenue

The numbers reveal a quiet revolution. Advertising revenue, which once commanded nearly 70% of India’s gaming income, has plummeted to around 40%—whilst in-app purchases have surged from negligible contributions to 38% of total revenue and are projected to capture 55% by 2030. This dramatic inversion isn’t merely statistical noise; it represents a fundamental transformation in […]

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Novartis Bets Big on India: How 9,000 Scientists Are Redefining Global Drug Discovery

When a Swiss pharmaceutical giant employs more scientists in Hyderabad than anywhere outside its Basel headquarters, something fundamental has shifted in global innovation geography. Novartis’s decision to establish its largest research and development centre outside Switzerland in India represents far more than geographical diversification—it’s a strategic recalibration that positions the country at the epicentre of

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India’s Gaming Payment Crisis: How Rbi Regulations Are Strangling User Experience

A player selects their favourite game, adds funds to their wallet, clicks purchase—and nothing happens. The transaction fails. They try again. Another failure. Frustrated, they abandon the platform entirely. This scenario, once rare, has become disturbingly common across India’s gaming landscape since February 2025. The culprit isn’t faulty technology or poor platform design—it’s the unintended

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India’s Gaming Tax Shock: How 28% Gst Is Forcing Platforms to Reinvent Themselves

Imagine placing a ₹200 bet on a skill-based gaming platform and discovering that the government has already claimed ₹56 in taxes—before you’ve even played. This is the stark new reality confronting India’s gaming industry following the sweeping changes to GST and indirect tax policies. With the government imposing a uniform 28% GST on the total

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Amazon Commits $35 Billion to India by 2030 in AI and Export-Driven Growth Push

Few corporate commitments carry the weight to reshape a nation’s economic trajectory. Amazon’s announcement of a $35 billion investment in India by 2030 represents one such transformative pledge. Building upon $40 billion already invested over the past fifteen years, this additional commitment positions India not merely as a market for Amazon’s services but as a

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Polycab Unveils Comprehensive EV Charging Portfolio at Auto EV Bharat India 2025

India’s electric vehicle revolution faces a fundamental challenge: matching vehicle adoption with charging infrastructure that’s efficient, durable, and scalable. Whilst automotive manufacturers race to launch new electric models and consumers increasingly embrace zero-emission mobility, the charging ecosystem struggles to keep pace. Polycab India, the country’s largest manufacturer of wires and cables, is positioning itself to

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India’s Pharma Paradox: How 9% Growth Hides a Flatline in Medicine Consumption

The numbers tell two contradictory stories. India’s pharmaceutical sector has posted a robust 9% growth in November 2025, yet medicine cabinets aren’t filling up any faster than before. Sales volumes remain virtually flat—a peculiar paradox that reveals fundamental shifts in how India’s healthcare market is evolving. Whilst the market’s value continues its upward trajectory, driven

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Sumitomo’s $1.3 Billion Bet: How Japan Is Powering India’s Clean Energy Future

When a Japanese conglomerate doubles down on a billion-dollar commitment, the world takes notice. Sumitomo Corporation’s decision to invest 200 billion yen—approximately USD 1.3 billion—in India’s renewable energy sector isn’t merely another corporate investment announcement. It’s a resounding vote of confidence in India’s transformation into a global clean energy powerhouse. Through its joint venture with

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India’s Textile Green Revolution: How Renewable Energy Is Weaving a Sustainable Future

Picture a sprawling textile mill in Gujarat, its rooftop gleaming with solar panels whilst biomass boilers hum quietly in the background—a scene increasingly common across India’s $175 billion textile industry. As the nation adds a record 27 GW of solar and 3.9 GW of wind power between April and November 2025, something remarkable is unfolding:

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India’s EV funding explosion: how a 27% surge is accelerating the race to 2030

The cheque sizes tell a compelling story. Whilst traditional automotive giants once dominated India’s vehicle financing landscape, 2025 has witnessed a dramatic power shift—electric vehicle startups are now commanding investment rounds worth up to $50 million, signalling a fundamental transformation in investor sentiment. India’s EV sector has experienced a remarkable 27% funding surge in 2025,

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