Health and Wellness

Thirty-four crore consultations sound like a resounding success story—until you discover that 82% of those users never return beyond three months. This is India’s telehealth paradox: explosive adoption masking catastrophic retention failures that threaten to transform a revolution into a revolving door. India’s telehealth sector has exploded from a niche service to a mainstream necessity,

India stands at the threshold of a demographic transformation that will fundamentally reshape its economic landscape and redefine market priorities for decades to come. The nation’s elderly population is expanding at a staggering pace—from 100 million people aged 60 and above in 2011 to a projected 230 million by 2036. By 2050, that figure is

Wellness in India was once considered a privilege reserved for the affluent, accessible only to those who could afford expensive gym memberships and private consultations. That narrative is changing rapidly as innovation merges digital technology with traditional practices, transforming health from a luxury into an achievable goal for ordinary citizens. The wellness apps market alone