India’s Gaming Monetisation War: How the Battle Between Ads and Transactions Is Reshaping Revenue
The numbers reveal a quiet revolution. Advertising revenue, which once commanded nearly 70% of India’s gaming income, has plummeted to around 40%—whilst in-app purchases have surged from negligible contributions to 38% of total revenue and are projected to capture 55% by 2030. This dramatic inversion isn’t merely statistical noise; it represents a fundamental transformation in […]








