Business

Discover the latest insights and trends in the dynamic world of business. Our blog section offers a concise and engaging overview of the business landscape, covering topics such as entrepreneurship, leadership, finance, marketing, and innovation. Stay informed about industry disruptions, success stories, and strategies to propel your business forward. Whether you’re a seasoned professional, a budding entrepreneur, or simply interested in the business world, our blog provides valuable information and inspiration to help you navigate the ever-evolving realm of business with confidence and expertise.

Why Global Studios Cut Prices 60% for India: The Localisation Playbook Rewriting Revenue Rules

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When Netflix executives discovered their standard global pricing strategy was failing spectacularly in India, they made an unprecedented decision: launch a mobile-only plan at a fraction of their Western rates. This wasn’t a promotional offer or temporary discount—it was recognition that India’s market operates by fundamentally different rules than Western counterparts. Global studios entering India […]

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India’s Gaming Monetisation War: How the Battle Between Ads and Transactions Is Reshaping Revenue

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The numbers reveal a quiet revolution. Advertising revenue, which once commanded nearly 70% of India’s gaming income, has plummeted to around 40%—whilst in-app purchases have surged from negligible contributions to 38% of total revenue and are projected to capture 55% by 2030. This dramatic inversion isn’t merely statistical noise; it represents a fundamental transformation in

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Kapture CX Powers 80% Growth Surge With AI-First Customer Experience Revolution

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Whilst artificial intelligence promises to transform business operations, few companies have cracked the code on profitable AI implementation. Kapture CX stands as a notable exception. The customer experience automation platform has achieved something remarkable: 80% year-over-year growth alongside sustained profitability, all whilst pioneering what it calls “people-lite, AI-first experience operations.” As Indian enterprises wrestle with

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Putin’s Delhi Visit Unlocks Billion-Dollar Opportunities for Indian Pharma, Engineering, and Chemical Sectors

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When Vladimir Putin‘s aircraft touched down in New Delhi for the 23rd India–Russia Annual Summit, the diplomatic choreography masked a far more consequential economic reality. Beyond the ceremonial handshakes and joint statements lies a high-stakes recalibration of bilateral trade that could unlock billions in export opportunities for Indian industries long constrained by geopolitical complexities. With

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Data Is the New Emission: How India’s Privacy Law Is Redesigning Connected Cars

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Every second, a modern connected vehicle generates thousands of data signals—GPS coordinates tracking precise movements, cabin microphones capturing voice commands, telematics systems logging driving behaviour, sensors monitoring battery performance, and cameras recording surroundings. For years, automakers treated this torrent of information as a valuable asset to be collected broadly and analysed freely. That era has

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India’s CX Revolution: Where Technology Meets Human Touch

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Imagine receiving a farm loan approval in minutes instead of weeks, or having your needs anticipated before you even articulate them. This isn’t science fiction—it’s the new reality of customer experience in India. The State of CX India 2025 report, launched collaboratively by Kyndryl, Twimbit, and Nasscom, unveils a remarkable transformation sweeping across Indian enterprises.

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India Wastes 15 Billion Hours on Customer Service Despite AI Revolution

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Indian consumers just lost the equivalent of 1.7 million years waiting on hold. India’s customer experience landscape sits at a pivotal crossroads, where rapid digital adoption collides with persistent service challenges, creating paradoxical situations that confound businesses and frustrate customers alike. Despite the growing use of AI-driven customer support tools, including chatbots and automated resolution

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Amazon India Axes 1,000 Jobs as AI Transforms Corporate Roles

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Artificial intelligence just claimed another thousand Indian jobs. Amazon India recently announced layoffs affecting up to 1,000 corporate employees, part of broader global reductions cutting 14,000 roles worldwide as AI adoption fundamentally reshapes white-collar employment. This wave of job cuts signals significant transformation driven largely by artificial intelligence adoption automating tasks that mid-level corporate employees

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HR, Human Resource, Human Captial

Cracking the Code: How to Make AI Recruiters Choose You

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Your dream job application just got rejected by a robot. India’s recruiters and job seekers navigate hiring landscapes where artificial intelligence increasingly sits in the decision-maker’s chair, fundamentally changing how candidates get shortlisted, interviewed, and ultimately selected. As AI-centric recruitment platforms take the lead—from automated resume parsing to bot-led interviews—the challenge for candidates involves not

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TCS Secures Five-Year Morrisons Deal to Revolutionise UK Retail

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British supermarket giant Morrisons has just committed its digital future to the Indian IT services leader, Tata Consultancy Services. TCS announced an expanded five-year partnership with Morrisons, one of the UK’s leading supermarket chains, to accelerate its digital transformation agenda, reshaping customer experience and operational efficiency. This collaboration seeks to enhance customer engagement, streamline operations,

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