Business Archives - Insigghts India

India’s CX Revolution: Where Technology Meets Human Touch

Imagine receiving a farm loan approval in minutes instead of weeks, or having your needs anticipated before you even articulate them. This isn’t science fiction—it’s the new reality of customer experience in India. The State of CX India 2025 report, launched collaboratively by Kyndryl, Twimbit, and Nasscom, unveils a remarkable transformation sweeping across Indian enterprises. […]

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India Wastes 15 Billion Hours on Customer Service Despite AI Revolution

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Indian consumers just lost the equivalent of 1.7 million years waiting on hold. India’s customer experience landscape sits at a pivotal crossroads, where rapid digital adoption collides with persistent service challenges, creating paradoxical situations that confound businesses and frustrate customers alike. Despite the growing use of AI-driven customer support tools, including chatbots and automated resolution

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Amazon India Axes 1,000 Jobs as AI Transforms Corporate Roles

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Artificial intelligence just claimed another thousand Indian jobs. Amazon India recently announced layoffs affecting up to 1,000 corporate employees, part of broader global reductions cutting 14,000 roles worldwide as AI adoption fundamentally reshapes white-collar employment. This wave of job cuts signals significant transformation driven largely by artificial intelligence adoption automating tasks that mid-level corporate employees

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Cracking the Code: How to Make AI Recruiters Choose You

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Your dream job application just got rejected by a robot. India’s recruiters and job seekers navigate hiring landscapes where artificial intelligence increasingly sits in the decision-maker’s chair, fundamentally changing how candidates get shortlisted, interviewed, and ultimately selected. As AI-centric recruitment platforms take the lead—from automated resume parsing to bot-led interviews—the challenge for candidates involves not

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TCS Secures Five-Year Morrisons Deal to Revolutionise UK Retail

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British supermarket giant Morrisons has just committed its digital future to the Indian IT services leader, Tata Consultancy Services. TCS announced an expanded five-year partnership with Morrisons, one of the UK’s leading supermarket chains, to accelerate its digital transformation agenda, reshaping customer experience and operational efficiency. This collaboration seeks to enhance customer engagement, streamline operations,

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India’s AI Crisis: Why 95% of Projects Fail Spectacularly

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Artificial intelligence promises revolutionary transformation, but India faces an uncomfortable truth. A staggering 95% of AI pilot projects fail, leaving organizations stuck at experimentation stages instead of scaling AI for genuine business value. This high failure rate isn’t about AI technology flaws—it’s about strategic missteps, poor data quality, and mismatched expectations creating expensive disappointments where

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India’s Growth Rebound Opens Door for Rate Cuts: RBI Signals Policy Flexibility

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India’s economy has defied pessimistic predictions and global headwinds, delivering growth momentum that’s caught even seasoned observers by surprise after months of concerning sluggishness. Recent data and forecasts indicate a real GDP growth rate of approximately 6.5% for fiscal year 2025-26, providing crucial space for monetary policy easing, according to Reserve Bank of India Deputy

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India’s E-Commerce Juggernaut: $211.6 Billion Market Reshapes Retail Forever

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India’s retail revolution has reached a tipping point where online commerce is no longer an alternative but mainstream, fundamentally reshaping how over a billion consumers discover, evaluate, and purchase products. The e-commerce market is set to cross the $211.6 billion mark in 2025, propelled by rising internet and smartphone penetration, expanding digital payment options, and

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Gen AI Devastates India’s Customer Experience Jobs Market

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India’s customer experience industry just hit an employment crisis nobody saw coming this fast. Generative artificial intelligence isn’t merely changing how call centres operate—it’s eliminating vast swathes of entry-level positions that employed millions. The $280 billion industry, once celebrated for providing accessible employment to graduates lacking specialised skills, now confronts dramatic transformation as AI-driven chatbots

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NITI Aayog Sounds Alarm: India Faces AI Jobs Reckoning

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India’s workforce stands at a crossroads where artificial intelligence will either create unprecedented opportunity or devastating displacement. The choice isn’t predetermined—it depends entirely on decisions made today. NITI Aayog’s latest report, “Roadmap for Job Creation in the AI Economy,” delivers an urgent message: artificial intelligence will disrupt traditional employment sectors whilst simultaneously creating up to

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