Indian Consumer Evolution: How Shoppers Changed and Industries Scrambled to Keep Up
Remember when shopping meant visiting physical stores, paying cash, and accepting whatever products manufacturers decided to offer? That India is gone. Today’s Indian consumer wields a smartphone like a weapon, compares prices across platforms in seconds, demands two-hour delivery, expects eco-friendly packaging, and won’t tolerate brands that fail sustainability standards. This dramatic transformation—driven by digitalisation, […]
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